September is Muscular Dystrophy Awareness month and a key time to raise awareness for a genetic disorder that affects over 50,000 Canadians. It was imperative for the agency to think of simple, cost-efficient, and compelling executions that made people stop and consider the cause.
By creating a compelling landing page that would act as an introduction to the MD website, we helped people experience first hand one of the frustrations of living with a degenerative disease like MD.