The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Energy Website
The story that we wanted to tell:
In 2009 LES was focused.
Focused on keeping the best of what it already had:
Continued high financial ratings from the bonding agencies on Wall Street.
Continued high ratings for service and low outage reports.
Delivering electric rates that are still among the lowest 10in the nation.
Focused on not settling for business as usual, knowing that a growing utility needs to grow its thinking and offerings for customers:
LES increased its commitment and involvement with sustainability, launching the Sustainable Energy Program which fueled $1 million into the Lincoln economy via customer initiatives to conserve energy.
The District Energy Office (DEC) was one of the few entities in the country to receive $5 million in stimulus funds.
LES introduced its hybrid vehicle fleet.
Focused on defining its future, not allowing the future to define the utility:
LES conducted a highly successful smart grid conference attracting speakers from around the country and engaged customers in an information exchange and conversation that will empower them to take control of their own energy usage in the future.
A transition in leadership helped LES begin to think of things differently moving into the future – to not just a better energy company, but a better company period
Contributors:
| Interactive Designer: | Dan Cooper |
| Interactive Developer: | Nino Kapetanovic |
| Art Director: | Ron Sack |
| Copywriter: | Jim Watson |
| Creative Director: | Sean Faden |
| Account Executive: | Tara West |
| Project Manager: | Erika Balm |
| Director of Digital Solutions: | Mike Murray |
| Digital Project Manager: | Jackie Normington |
| Account Supervisor: | Rich Claussen |
BAILEY LAUERMAN
Location: United States of America
About the Agency:
We tell a good story. Because people think in stories. Our brains are wired that way. So it shouldn't be surprising that you can't have a brand without a darn good story. It gives a brand its meaning. Involves people in it. Makes people care about it. A good story, well told, can change a brand's destiny. Rewrite its future. And what's good for a brand is good for business. No company ever went broke capturing the imagination of its customers. So it's a lucky thing we have a knack for simple, honest storytelling. Maybe it's the Nebraska in us. Certainly, it's why Bailey Lauerman is one of the most awarded creative agencies in the country. Why we've attracted a team of the best creative and strategic talent. And why we have the privilege of supporting some of America's leading brands. Yes, business is always good when you have a great story to tell.