PECU created a new website with the goal of gaining additional awareness, interest, trial and adoption of its products, especially loan products. The primary audience is people in Austin, Texas, but with the addition of our new online loan module, we can truly take advantage of the world wide web. Google analytics show that we have nearly tripled our weekly number of visitors and pageviews since the new website made its debut in August. We have also doubled the average time spent on the site. Related to loans, we are averaging 40+ online loan approvals per month with the new site.
