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The goal of the 2010 e-Dialog holiday card was to wish clients a happy holiday season and provide a fun break during the hectic fourth quarter.
The card included an invitation to a Flash application that let users create a custom snowman, and either download it to their desktop, e-mail it to a friend, or share on Facebook.
In addition, e-Dialog created a contest, awarding an iPod to the snowman we liked the best. This was done to increase the number of fans on the e-Dialog Facebook page, since only fans could upload photos.
The response was excellent, with great feedback from clients, including requests to create a similar campaign. We also increased the number of fans on our Facebook page by more than 100% over our normal fan acquisition rate for the two week period of December 15th-January 3rd, when we ended the contest.

Contributors:

Marketing Programs Specialist:	Alicia Yopchick
Creative Team Lead:	Jamie Gamsby
Creative Designer II:	Jessica Kingston
Web Designer I:	Bryan Dunnigan

E-DIALOG

Location: USA