The Business Objective:
To create an online contest for Cold-FX aimed at consumers to grow its Facebook presence, as well sa increase email database.
The Solution:
BlueRush designed, developed and promotes this contest through Facebook and links to the Cold-FX website. The contest requires Cold-FX Facebook fans to identify a global location from a posted photo in order to qualify for a grand prise - an all expenses paid trip to anywhere in the world.
The result:
The contest continues to drive as many as 8000 people a day to the site and has helped Afexa Life Sciences to increase the number of Cold-FX Facebook followers by 1,200%.
