The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Ad
Opportunities for interaction in a standard banner are limited. Playing off of a TV spot featuring hungry mummies, this execution lets kids (the target is 6 to 8 year olds) actually help Toucan Sam save Froot Loops cereal from the greedy mummy. The call to action encourages kids to visit the site for even more fun.
Contributors:
BIGGS|GILMORE
Location: USA