This campaign was about launching their new on-line insurance product (enabling on-line quote and buy) to brokers for 2 of their niche product areas: Care and Charity. There are a number of benefits for brokers using the excellent on-line product but the most impressive is the speed � a FULL quote in under 7 minutes and �instant� documentation.
So to convey the on-line speed we created The Sprinters � 2 little chaps, one for charity one for care, that were actually the left and right hand of our hand model.
