Best Beverage Rich Media Online Ad

For years, Gatorade Endurance Formula has been used and trusted by elite endurance athletes. Our challenge was to communicate that it was now part of G Series Pro, a complete line of sports nutrition products designed to fuel every aspect of their training and competition.
Our final execution was driven by two key insights:
1. In order to ensure consistent performance from their body during competition, endurance athletes know it's important to train with the same sports drink they will consume throughout a race.
2. G Series Pro Endurance Formula was the official sports drink on the course at more than 100 elite endurance events throughout 2010.
Endurance athletes couldn't resist rolling over to see if their next race would be serving Endurance Formula on the course, and interaction times soared as they explored the interactive map featuring locations and race details for Endurance Formula events all over the country. Athletes could also interact with and learn more about the benefits of each G Series Pro product.

Contributors:

Creative Director:	Tony Snethen
Associate Creative Director:	Aaron Weidner
Sr Copywriter:	Joel Henning
Sr Art Director:	Sam Hendricks
Group Creative Director:	Linda Bumgarner
Executive Creative Director:	Debbi Vandeven

VML

Location: US