Video game publisher Square Enix had a clear advantage when the time came to promote the release of The Third Birthday... a super sexy heroine named "Aya Brea". The online campaign took advantage of this by leveraging the beautiful assets created for the game. At the end of the initial sequence in the rich media ads, users were able to download a printable poster displaying the heroine right after her latest battle. The results were astonishing to say the least.
