The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Pharmaceuticals Social Media Campaign
The Sanofi US Diabetes Division believes by engaging with the Diabetes Online Community (DOC) via social channels, they will be better positioned to identify insights around the unmet wants and needs of people living with diabetes. This, in turn, may inform and/or transform business decisions to enable the Division to deliver more relevant offerings � with the goal of improving the customer�s health care experience. Through the use of a variety of social media channels, the Division has begun building connections, learning from interactions, and responding with information and content that meets the needs expressed by members of the diabetes community. These channels include:
Discuss Diabetes Blog
-The Discuss Diabetes blog provides the Sanofi US Diabetes Division a channel to share information about company/division activities, spotlight members of the diabetes community, share educational information, and engage in dialog via reader comments.
Sanofi US Diabetes Facebook Page
-The Sanofi US Diabetes Facebook page provides a channel where the Division can share information about recent blog posts, upload photos and videos that provide value to the community, and engage in two-way dialogs with member of the diabetes community via the Facebook wall
@Diabetes_Sanofi Twitter Handle
-The Diabetes_Sanofi Twitter handle is used to engage directly with members of the DOC via both public and private messaging about upcoming events, company and business unit announcements, and online activities that impact the community.
Contributors:
| Senior Manager, Patient Solutions, Sanofi US Diabetes : | Laura Kolodjeski |
| . Director, Patient Solutions , Sanofi US Diabetes: | Michele Polz |
| Director, Social Media, Intouch Solutions: | Sean Nicholsons |
| Vice President, Client Services, Intouch Solutions: | Kim Bishop |
| Manager, Social Media, Intouch Solutions: | Sarah Waldschmidt |
| Account Manager, Intouch Solutions: | Sarah Beverlin |
| Account Manager, Intouch Solutions: | Ben Voran |
| Manager, Social Media, Intouch Solutions: | Amy Stewart |
| Social Media Content Strategist, Intouch Solutions: | Kurt Kloeblen |
| Social Media Coordinator, Intouch Solutions: | Jacqueline Walter |
INTOUCH SOLUTIONS
Location: USA
About the Agency:
Founded in 1999, Intouch Solutions Inc. employs 700 individuals and is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago, New York, London and Mumbai. Specializing in solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.