Best Financial Services Email Message Campaign

As a retail bank, ING DIRECT is always looking for new ways to develop a retail product that can be promoted through its favorite marketing medium – the internet. On November 25th, 2011, the Gift of Saving for Kids began selling on our e-commerce site shop.ingdirect.com. Here’s how it works: a Customer pays $25, ING DIRECT pays $25, and the child gets a fun Savings Adventure Kit that includes a $50 account opening bonus, a savings adventure passport, sticker badges and a pop-up coin bank. Once the kit arrives at the recipient’s home, they’re prompted to visit ingdirect.com/kidsgift where they can either open the account and redeem the reference code, or get more information on the account itself. The product was marketed on the website’s landing and product pages, as well as 2 dedicated emails that went out to our Customer base. Between November 25th and December 31st, 2011, 1,079 Gift of Savings for Kids were sold, setting a lot of kids on a lifelong journey to saving.

Contributors:

ING DIRECT

Location: USA