As part of The Electric Drive Transportation Association�s (EDTA) National Plug-in Vehicle Initiative, a new website was launched to provide a wide variety of information to both the everyday consumer as well as a more targeted audience. Goelectricdrive.com was created to become the �go to� resource for information regarding plug-in electric vehicles.
In order to increase the general public�s interest on the topic and attract new visitors to the site, Home Front created an online video that showcases electric vehicle technology and offers easily digestible information to viewers.
This video combines animated graphic text, PEV acquired footage from stakeholders, and high-energy music to excite the audience about the benefits of driving electric. Easily accessible form the site�s landing page, the video highlights the many advantages of plug-in vehicle technology � from fuel efficiency to minimal environmental impact and the sheer fun and ease of driving electric.
