Best Pharmaceuticals Mobile Application

Faced with the challenge of promoting three Janssen CNS brands in a single time-sensitive presentation, Heartbeat worked with the Janssen Sales and Marketing teams to create a show-stopping, interactive experience that leverages the unique capabilities of the iPad in an infographic narrative of treatment adherence and efficacy.

The primary target audience for the iPad application is psychiatrists and treatment team members (nurses, PAs, case managers, etc.) who are seeking certainty and peace of mind from their CNS treatment choice. The iPad user experience thus illustrates not only the available and approved data for each drug, it integrates human cost and personal impact information as well, to tell a compelling, personal story to its audience.

Designed to support the varied styles of individual sales reps, as well as the varied needs of respective HCPs through a simple navigation scheme, easily mastered by the user, the initiative never sacrifices it creative story-telling potential. It fills the startlingly crisp iPad display with clean, dramatic data-driven animations inspired by the evolving practice of information design; animations that make standard sales aids flat and forgetting by comparison.

Contributors:

Group Product Director & Director of Marketing, CNS:	Tara Muzsi & Pamela Cebulski
Product Directors :	Patricia Gilbert, Gladys Chen & Donna Fromhold
CNS I/T Lead:	Jennifer Forcey
Group Account Director & Account Director:	Wendy Hook & Sean Gwin
Account Supervisors:	Lindsay Hass & April Sinni
SVP Executive Creative Director & Creative Director:	James Talerico & Chris Whaites
Associate Technical Director & QA Specialist:	Luke McNeur & Indira Druga
Copywriter & Managing Editor:	Daryl Kovalich & Christine Ulloa
Art Director & Designers:	Kris LoCascio, Jordyn Swingler & Kyi Sun Lee
Associate Director of Production & Associate Producer:	Itiya Wolman & Rebecca Bressler

HEARTBEAT IDEAS

Location: US

About the Agency:

In this radically transforming marketing landscape, Heartbeat is the Consumer & HCP AOR leader that specializes in helping brands overcome the odds and exceed their goals by outsmarting, outworking, and outperforming the competition. The digitally-native, full-service agency dissects a brand’s unique competitive challenges and delivers a smarter approach by leveraging unexpected strategies, daring creative, innovative solutions, faster processes, and a scrappy mentality. Heartbeat is proud to have partnered with world-class organizations like Genentech, Galderma, Novartis, Pfizer, and UNICEF. California-based sister agency, Heartbeat West, brings that same fighting spirit and world-class strategic and creative skills to healthcare clients on the West Coast. Managed by sun-seeking refugees from Heartbeat Ideas’ New York base, Heartbeat West offers clients the energy and uncompromising attitude of a “New York agency,” only with palm trees and better Mexican food. Heartbeat Ideas and Heartbeat West are members of Publicis Health.