NUVIGIL features 'everyday heroes' in a fully integrated digital ad campaign that speaks directly to patients living with excessive sleepiness due to shift work disorder (SWD). Using bold imagery and compelling language, NUVIGIL seamlessly weaves a single advertising message throughout its digital tactics�NUVIGIL provides wakefulness when it counts. No matter how patients enter the communication stream, all roads lead to a free trial so patients and doctors can decide for themselves. Over 2 million prescriptions have been written to date.
