Outstanding Social Media Campaign

The Wonka Wrapper Facebook app allows users make their own music by holding up either a Wonka AR marker or a box of their favorite Wonka candy. Each of the six Wonka candies trigger unique beat loops, which can mixed and sampled to create an infinite number of unique songs. The goal was to encourage trial of Wonka candy and emphasize the brand's fun and unique characteristics.

Contributors:

FAMOUS INTERACTIVE, INC

Location: United States