Being huge Halloween fans, we could not let the holiday pass without somehow using it to create a fun, interactive experience for our clients and show off some our technical and design skills. Halloween-themed character illustrations and taglines were created, and then placed in an interactive display on the website. There was no direct sale of a product, though, the taglines were creatively crafted to promote services. To broadcast this, a related "Happy Halloween" email promotion was sent out to our client base, which directed users to the interactive promotion on the website.
