For the 2012 NFL Draft at Radio City Music Hall, we partnered with Nike to not only brand the event - but also to get the winner notifications out as they happened across all the essential social media platforms.
We created a real-time graphics workflow that allowed us to match the new digital jerseys to player names as they were picked in real-time. It even allowed us to handle surprise picks and last-minute trades with ease.
We ended up delivering 1056 video board renders from their initial concept to the broadcast ready final quality in a stunning 4 weeks.
THE FAMOUS GROUP
Location: United States
About the Agency:
The Famous Group is a full-service, fully integrated digital production company, handling all aspects of live action filming and editing, CG/motion graphics, digital development and production for broadcast and the web.
