Toyo Tires was seen as a niche brand. Toyotires.com did nothing to dispel that notion.
We had three goals to help change that.. First, make it simple: our content strategists analyzed, edited, and organized the content into digestible chunks. The UX was streamlined and the navigation enhanced through an always-accessible robust navigation. Second, make it beautiful: wedesigned a clean interface to work with the UX and gave the tires a personality through dramatic photography. Third, make it manageable: A custom-built content management system provides maximum horsepower through the open-source Drupal platform. The result? A site that's beautiful, powerful, and a blast to drive.
