The Best Consumer Goods ad Internet Advertising Awards!

2014 Best Consumer Goods ad
paintlist
Will your site be next?

The 12th annual international
Internet Advertising Competition
is now accepting entries.
Submit your best work and win
the recognition you deserve!

Best Consumer Goods ad

Each year the Web Marketing Association names the Best Consumer Goods ad as part of the annual Internet Advertising Competition (IAC) Awards.  We believe that judging your creative talent should be based on a peer group within that industry.

Now in its 12th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.

Best advertising are selected by judges who review the entered advertising using the seven criteria below:

  • Creativity

  • Innovation

  • Impact

  • Design

  • Copywriting

  • Use of the medium

  • Memorability

As a participant, you will receive:

  • An independent evaluation of your Consumer Goods ad by independent expert judges

  • Valuable feedback to help Benchmark your efforts against other Consumer Goods ad industry advertising.

 

 

If your site wins a Consumer Goods ad IAC Award, you will also get:  

  • A beautiful Crystal Statue or certificate of achievement to display proudly

  • Higher visibility for your company and yourself

  • A great marketing opportunity to promote your company to the media

  • Links to your site from the highly ranked WebAward site to help SEO

  • The admiration of peers, friends and co-workers – maybe even a raise!

  • A personal achievement for your resume

Each year the Web Marketing Association's IAC Award Competition names the Best Consumer Goods ad.  The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Entries not selected as best Consumer Goods ad are also eligible for an Outstanding Advertising Award.
 

Setting Consumer Goods ad Trends and making Consumer Goods ad News

Entering the WebAwards can help keep you up on Consumer Goods ad Trends by showing you how other Consumer Goods ad advertising compare to the overall Internet standards. You also can make Consumer Goods ad news if you have the Best Consumer Goods ad. Consumer Goods ad news letters will want to cover you win bringing you additional visibility within your industry.

Here are past Consumer Goods ad winners:

Year Entry Name Award Level Winner
2014 Krylon ColorMaster - 24 Projects in 24 Hours Best Advertising Integrated Ad Campaign, Best Consumer Goods Integrated Ad Campaign, Best Design Integrated Ad Campaign, Best Events Integrated Ad Campaign Marcus Thomas LLC
2014 Downy Fortune Smeller Site Experience Best Consumer Goods Interactive Application POSSIBLE
2014 paintlist Best Consumer Goods Mobile Application Marcus Thomas LLC
2014 Iams So Good Banner Best Consumer Goods Online Ad POSSIBLE
2014 Gillette Precision Play of the Week Best Consumer Goods Online Campaign, Best Of Show Online Campaign POSSIBLE / Grey
2014 Starting with Me: A Guide to healthy living Brought to you by Canesten, CanesOral, Maxidol and Midol Best Consumer Goods Online Newsletter Campaign, Best Pharmaceuticals Online Newsletter Campaign Bayer & Brightworks
2014 Dreft Amazing Baby Days Sizzle Video Best Consumer Goods Online Video POSSIBLE
2014 Febreze Sleep Serenity iAd Best Consumer Goods Rich Media Online Ad POSSIBLE
2014 How We're Built: 4-cycle trimmers Best Consumer Goods Rich Media Online Campaign, Best Electronics Rich Media Online Campaign Marcus Thomas LLC
2014 Febreze Social Media Campaign Best Consumer Goods Social Media Campaign POSSIBLE
2014 Eukanuba.com Best Consumer Goods Website POSSIBLE
2014 School Spiritwear Best Design Rich Media Online Ad, Best Education Rich Media Online Ad, Best Fashion Or Beauty Rich Media Online Ad, Best School Rich Media Online Ad AngelVision Technologies
2014 TVee One Microsite Best Electronics Website Boston Acoustics
2014 Everybody Looks Best Entertainment Online Video, Best Toy & Hobby Online Video AngelVision Technologies
2013 Save Time for Connectivity Product Engineers and Purchasers Best Computer: Hardware Website L-com Global Connectivity
2013 Vicks Breathe for Life Pneumonia Project Best Consumer Goods Integrated Ad Campaign Vicks Breathe for Life Pneumonia Project
2013 Folgers Wakin Up App Best Consumer Goods Mobile Application POSSIBLE
2013 GOLD MEDAL WIENER: OLYMPICS-THEMED BANNER ADS Best Consumer Goods Online Ad POSSIBLE
2013 Target Wedding Best Consumer Goods Online Campaign Target & Huge
2013 Febreze Thanks a Million Best Consumer Goods Online Video POSSIBLE Cincinnati – Febreze Team
2013 Mission Unstopables Best Consumer Goods Rich Media Online Ad POSSIBLE Cincinnati, Grey Downy Team
2013 ORVILLE REDENBACHER’S HQ BANNERS Best Consumer Goods Rich Media Online Campaign POSSIBLE
2013 Revlon Expression Experiment Best Consumer Goods Social Media Campaign, Best Of Show Social Media Campaign VML
2013 THE LITTLE CHEFS PROJECT WEBSITE Best Consumer Goods Website POSSBLE
2013 GoPro HERO3 Rich Media Ad Campaign Best Toy & Hobby Rich Media Online Campaign EXTRACTABLE
2012 Cheer - Dig It! Get It! Best Consumer Goods Integrated Ad Campaign Leo Burnett, Toronto
2012 Bounty Mach 6 Synced Broadband & Adjacent Best Consumer Goods Online Ad Possible Worldwide
2012 Vicks NyQuil and DayQuil Most Dedicated Fan Contest Best Consumer Goods Online Campaign Possible Worldwide
2012 Sony Handycam FY11 China Online Web Video Campaign Best Consumer Goods Online Video Archiive Digital
2012 Cottonelle - Where The Sun Don't Shine Best Consumer Goods Rich Media Online Ad Biggs|Gilmore
2012 Era Fight Best Consumer Goods Social Media Campaign Leo Burnett, Toronto
2012 Pepto Pinata Smash Best Consumer Goods Website Possible Worldwide
2012 Peerless Brand Website Best Home Building Website Hanson Inc.
2011 Pampers Gifts to grow E Newsletter Best Consumer Goods Email Message Carlson Marketing
2011 U By Kotex* Best Consumer Goods Integrated Ad Campaign, Best Of Show Integrated Ad Campaign Organic, Inc.
2011 Shure PSM 900 Personal Monitor System Best Consumer Goods Interactive Application NuOrbit Media, Inc.
2011 OMX Holiday Party Bingo Best Consumer Goods Mobile Application Rosetta
2011 Cottonelle - Get Fresh with a Friend Best Consumer Goods Online Ad Biggs|Gilmore
2011 Lambi Kids Best Consumer Goods Online Campaign White Sheep Isobar, KING
2011 Help Me Choose Best Consumer Goods Online Video, Best Of Show Online Video Organic, Inc.
2011 Cottonelle - Puppy Shuffle Best Consumer Goods Rich Media Online Ad Biggs|Gilmore
2011 U By Kotex* Best Consumer Goods Rich Media Online Campaign Organic, Inc.
2011 U By Kotex* Best Consumer Goods Social Media Campaign Organic, Inc.
2011 McCormick Gourmet Website Redesign Best Consumer Goods Website Studiocom
2011 Degree Men Adrenaline Series digital ad Best Fashion Or Beauty Rich Media Online Campaign Ariad Custom Communications
2010 Pringles 100 Ways Best Consumer Goods Integrated Ad Campaign BRIDGE WORLDWIDE
2010 Profilo Ramadan Calendar Best Consumer Goods Interactive Application adinteractive
2010 MaxWhite iPhone Application Best Consumer Goods Mobile Application VML
2010 Wallet Best Consumer Goods Online Ad The Kaplan Thaler Group
2010 Cottonelle Institute Skin Tips Best Consumer Goods Online Campaign Biggs|Gilmore
2010 Kotex Extras Best Consumer Goods Online Newsletter Campaign Biggs|Gilmore
2010 Ultimate Ears Rich Media Best Consumer Goods Online Video Element Design & Creative Spark
2010 Pikmin Best Consumer Goods Rich Media Online Ad Smashing Ideas
2010 Sony Soundville Best Consumer Goods Rich Media Online Campaign, Best Electronics Rich Media Online Campaign Altogether Digital
2010 The Next Big Thing Best Consumer Goods Websites VML
2009 ADT Email Marketing Campaign Best Consumer Goods Email Message Campaign BGT Partners & ADT Team
2009 Target Elves Best Consumer Goods Integrated Ad Campaign Hearst Digital Media & Kaboodle
2009 Kraft iFood Assistant Best Consumer Goods Interactive Application Genex
2009 Viesso: Couch Therapy Best Consumer Goods Online Ad Jen McGowan, Elevate/Twothreefive
2009 Scott Extra Soft "Softness Done Right" Best Consumer Goods Online Campaign Biggs|Gilmore
2009 Cetaphil Skin Care Club® Best Consumer Goods Online Newsletter Campaign Integrative Logic
2009 Nagging Gap Banner Best Consumer Goods Rich Media Online Ad Bridge Worldwide
2009 Ritz "Open For Fun" Best Consumer Goods Rich Media Online Campaign Razorfish
2009 Similac SimplePac Redesign Best Consumer Goods Websites Bridge Worldwide
2008 Columbia Sportswear "Tested Tough" Promotion Best Consumer Goods Integrated Ad Campaign White Horse
2008 Purina Mobile Best Consumer Goods Interactive Application Arc Worldwide, The Hyperfactory
2008 Get Irish Now Best Consumer Goods Microsite/landing Page VML
2008 Vicks DayQuil Banner Ads Best Consumer Goods Online Ad Bridge Worldwide
2008 NIVEA FOR MEN Up 4 Anything Dream Week Contest Best Consumer Goods Online Campaign, Best Of Show Online Campaign RDA International
2008 PuR Newsletter Promotion Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
2008 PuR Flavor Options Best Consumer Goods Rich Media Online Ad Bridge Worldwide
2008 Columbia Sportswear 2007 Holiday Campaign Best Consumer Goods Rich Media Online Campaign White Horse
2007 Hebrew National Banner Best Consumer Goods Ads The Client Did Not Pick Bridge Worldwide
2007 Divide and Conquer Best Consumer Goods Email Message Campaign Mark Roller, Ascedia. Inc & Kohler Co.
2007 Noxzema Campaign Best Consumer Goods Integrated Ad Campaign Bridge Worldwide
2007 Cottonelle Puppy Best Consumer Goods Interactive Application OTOlabs / Kimberly-Clark
2007 The Awareness Garden Best Consumer Goods Microsite/landing Page 15 letters inc.
2007 Sony Noise Canceling Headphones Best Consumer Goods Online Ad, Best Of Show Online Ad Idea Integration
2007 Hebrew National Best Consumer Goods Online Campaign Bridge Worldwide
2007 The Diabetes Control for Life e-Newsletter Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
2007 BIC DUO Best Consumer Goods Rich Media Online Ad Beyond Interactive Creative Department
2007 The Dog Daily Best Consumer Goods Rich Media Online Campaign Studio One Networks / Iams
2006 Panasonic Oxyride Best Consumer Goods Integrated Ad Campaign Renegade Marketing Group
2006 Secret Sparkle IM bot Best Consumer Goods Interactive Application P&G Secret Sparkle Brand
2006 3M Breast Cancer Awareness Best Consumer Goods Microsite/landing Page, Best Of Show Microsite/landing Page Beyond Interactive Creative Department
2006 Digimax 402 Cocktail Shaker Banner Best Consumer Goods Online Ad, Best Of Show Online Ad Cheil Communications America
2006 J&J Having A Baby Changes Everything Best Consumer Goods Online Campaign AOL Media Networks
2006 Glucerna Diabetes Control for Life Weekly Email Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
2006 3M Contour Dispenser Best Consumer Goods Rich Media Online Ad Beyond Interactive Creative Department
2006 Infusium 23 Best Consumer Goods Rich Media Online Campaign Resource Interactive
2005 Maybelline 4 girls in New York Contest Best Consumer Goods Integrated Ad Campaign Marketel
2005 Benjamin Moore Web Site Best Consumer Goods Interactive Application Organic, Inc.
2005 Maybelline 4 girls in New York contest Best Consumer Goods Microsite/landing Page Marketel
2005 Alex Rodriguez - Interactive AD Best Consumer Goods Online Ad SiboneyUSA - Integrated Hispanic Marketing
2005 Olay White Radiance Best Consumer Goods Online Campaign she communications limited
2005 Home Made Simple Relationship Marketing Program Best Consumer Goods Online Newsletter Campaign Bridge Worldwide
2005 Alex Rodriguez - Floating AD Best Consumer Goods Rich Media Online Ad SiboneyUSA - Integrated Hispanic Marketing
2005 Dulux Colour Chemistry Best Consumer Goods Rich Media Online Campaign Agency.com
2004 Disney Magic Artist Online (DMA), sponsored by HP Best Consumer Goods Integrated Advertising Campaign Disney Online
2004 L'Oreal Paris: Haircolor Self-Discovery Best Consumer Goods Online Sponsorship Nurun Inc., A Quebecor Media Company
2004 America's Favorite Easter Basket Contest Best Consumer Goods Pop-up/under Campaign Imirage, Inc.
2004 Christian Dior Best Consumer Goods Rich-media Campaign she communications
2003 ThermaSilk Roadblock Campaign Best Consumer Goods Animated Banner Campaign digital@jwt
2003 Neuros CES Press Announcement Best Consumer Goods Email Marketing Campaign Using Html Small Army
2003 Physique Email Newsletter Best Consumer Goods Email Marketing Message Using Html Procter & Gamble - imc²
2003 Sierra Mist Best Consumer Goods Email Marketing Message Using Rich Media Tribal DDB - Dallas
2003 Pringles Spud Boxing Best Consumer Goods Interactive Application Grey Interactive
2003 Pure Zone Yahoo! Broadcast Best Consumer Goods Interactive Broadcast/streaming Advertisement Nurun New-York
2003 Snuggle Smell the Purple Best Consumer Goods Interstitial Advertisement DraftDigital
2003 California Avocado Commission – Recipe Subscription Program Best Consumer Goods Newsletter Html Email Campaign Inter@ctivate, Inc.
2003 Cool Kids Campaign Best Consumer Goods Pop-up/under Advertisement The MaMaMedia Creative & Production Team & Fastbridge Agency
2003 Avery Clean Edge Best Consumer Goods Rich-media Advertisement Apollo Interactive, Inc.

 

 

 

 

 

 

 

The Internet Advertising Competition Awards evaluates all forms of online advertising including:

Online AdOnline Campaign
Rich Media Online AdRich Media Online Campaign
Email MessageEmail Message Campaign
Online Newsletter CampaignMicrosite/Landing Page
WebsiteInteractive Application
Mobile ApplicationOnline Video
Integrated Ad CampaignAds the Client Did Not Pick

 

To view other industry winners, please click on the link below:

| Advertising | Advocacy | Airline | Application Service Provider | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blog | Broadcasting | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Credit Union | Design | Directory or Search Engine | Diversified Business | Education | Electronics | Email | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | Game Site | Gay/Lesbian | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Internet Service Provider | Intranet | Investor Relations | Investment | Legal | Leisure | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Movie | Music | Mutual Fund | News | Newspaper | Non-Profit | Other | Pharmaceuticals | Photography | Political | Portal | Professional Services | Public Relations | Publishing | Radio | Real Estate | Regional | Restaurant | Retail | School | Science | Shopping | Small Business | Social Network | Sports | Technology | Telecommunication | Toy & Hobby | Transportation | Travel | TV | University

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