WebAward Judge Profile: Serdar Senay
Ras Al Khaimah Tourism Development Authority
Marketing Director
With 2 decades of career in marketing, I have sound experience in digital and conventional marketing communications, brand management, loyalty, and customer experience with leading global and national brands in Turkiye and the United Arab Emirates.
I am currently working as Marketing Director, Destination Promotion and Digital Marketing at Ras Al Khaimah Tourism Development Authority.
In my previous role as Marketing Director of Turkiye Tourism Promotion and Development Agency, I used my regional experience and global insights to effectively lead Turkiye’s destination marketing and tourism growth strategy via impactful brand management and marketing communications to ensure Turkiye captures a growing share of global outbound tourism market in the midst of the pandemic - the biggest ever global crisis of the tourism and travel industry.
As Marketing Director in UAE’s leading telecom operator -Du, EITC- previously, I held leadership roles in SME / SMB, Corporate and Government segments. With Du, I found a great opportunity to sharpen my aptitude in marketing and leadership in a highly diverse and multi-cultural UAE market.
Prior to Du and UAE, I held various marketing roles in Vodafone Turkiye with a focus on customer loyalty, base management, campaign management, customer experience, analytics and churn prevention while supporting digital transformation of Turkish businesses.
I started my career in leading Turkish oil and gas retailer Opet Petroleum in energy and retail sector. I took active role in the design and execution of CRM and loyalty strategy. I managed the loyalty program of the company with +6 million active members and launched internationally recognized and awarded campaigns and partnerships.
I hold a Bachelor’s degree in Business Administration from Bogazici University and am a mentor in the Alumni Association with an aim to support the students through their career planning.
Links
Ras Al Khaimah Tourism Development Authority's Website