Best Restaurant Email Message Campaign, Best Of Show Email Message Campaign

The audience was Longhorn Steakhouse eClub members.
The goal of this ongoing campaign was to drive traffic to the Longhorn website for key promotions during the year.
Tactics such as “click-to-reveal” were used to drive CTOR.

Contributors:

CCO:	Stephen Childress
CD:	Lou Fowler
AD:	Dean Nicklas
AD:	Jenna White
Copywriter:	Jamie Brucken
Copywriter:	Jack Farrell
Sr. Animator, The 3:	Jacob Campbell
Animator, The 3:	Remington Markham
Sr. Project Manager:	Danielle Armstrong

SCOPPECHIO

Location: United States

About the Agency:

Scoppechio is a data-driven customer activation agency and part of the OvareGroup. Since 1987, we have been delivering exceptional experiences to companies to dynamically engage audiences across a wide range of channels and touchpoints to support business growth. We operate from a fundamental belief that we exist to advance your standing in the marketplace: to boost sales, grow market share, and enhance reputation. Our headquarters is in Louisville, KY and we have offices located in Columbus, Cincinnati, Orlando, Los Angeles, Toronto, and Vancouver.