Best Restaurant Email Message, Best Of Show Email Message

Olive Garden connected with consumers by tapping into the energy moment surrounding the New Year, a time when many diners commit to resolutions to eat healthier foods. Subscribers were invited to discover Italy’s lighter side with Olive Garden’s Tastes of the Mediterranean menu items - each under 600 calories.
The email directed subscribers to content that brings the menu to life, allowing users to learn more about the fresh and vibrant ingredients from Italy’s coast that make up the brand’s lighter-fare offering. The creative featured a mouth-watering GIF displaying multiple dishes. In addition, clean background-colored modules make headlines pop to seamlessly promote lunch and takeout menu items. Finally, the email included sticky content with a charming bit of trivia about the history of New Year’s resolutions.
This campaign hit program goals with a unique open rate that was 55% higher than the industry average and a unique click to open rate that was in line with the industry average.

Contributors:

Associate Brand Manager, Olive Garden:	Jenny Wilson
Manager, CRM, Olive Garden:	Lauren Wilkinson
CRM Data Strategist, Olive Garden:	Elena Strouthopoulos
CRM Campaign Specialist, Olive Garden:	Jennifer Sifrit
SVP Creative, Yes Marketing:	Matt Caldwell
Creative Director, Yes Marketing:	Katherine Jankovic
Email Manager, Yes Marketing:	Dina Touchon
Account Director, Yes Marketing:	Diana Strandberg
Account Manager, Yes Marketing:	Nathan Sinnamon
Account Manager, Yes Marketing:	Kailtin Seger

YES MARKETING

Location: United States