Target: The public
Objective: Halloween Bash is one of the most important events of Ocean Park Hong Kong. In Halloween Bash 2012, Wyman Wong, a renowned fashion icon in Hong Kong, was invited to be the "The Hip Halloween Master"! To match with this unique theme and generate more traffic of Halloween Bash 2012, a campaign site with eerie and fashionable elements had been launched to introduce and promote this event to the public.
for more, please refer to http://www.digitalcampaignasia.com/pacificlink/IAC2013_OPHalloween.html, thanks.
