The Finnish telecommunications provider Sonera came out with a line of mobile connections. The plan was called Sonera Exact and the connections allow users to call, send SMS messages and surf the mobile web with the same price in Nordic and Baltic countries as in Finland. We wanted to support the Exact launch with a unique social campaign that would incorporate the elements of the Exact line of mobile connections. The puzzle piece shaped logo of Exact inspired us to create an addictive social game where users would spend a lot of time with the brand. The primary target group was Sonera�s current and potential clients, especially those between the ages 18-35.
