Best Investment Integrated Ad Campaign

Manulife PensionBuilder is a simple, low-risk investment that allows you to convert some of your retirement savings into a source of guaranteed income that will last as long as you live. The goal of the PensionBuilder project was to help people who are approaching retirement alleviate the fear that they might ultimately run out of savings while in retirement. This entailed the introduction and explanation of a product that many older investors either know little about or simply don’t understand. BlueRush delivered a number of components for this project to blanket both Financial Advisors, AND their clients. A simple, straightforward introduction and explanation of the product was delivered in a number of ways, through: a website (design and development); videos and interactive calculators for a variety of devices (native iPhone, BlackBerry & Android; native iPad devices and desktop computers). The campaign also included other marketing content & collateral that is available through the site. LInks: Website: http://www.manulifepensionbuilder.ca/ Intro Video: http://events.snwebcastcenter.com/manulife/Investments/MPB/Manulife_ca/consumer/Understandingmpb.html Calculator: http://events.snwebcastcenter.com/manulife/Investments/MPB/Manulife_ca/PensionBuilder_client_en.swf iPhone: https://itunes.apple.com/ca/app/manulife-pensionbuilder-income/id540241909?mt=8 BlackBerry: http://appworld.blackberry.com/webstore/content/131471/?lang=en

Contributors:

BLUERUSH

Location: Canada