This on-line application was developed as part of a Registered Retirement Savings Plan (RRSP) campaign to encourage individuals to find more cash so that they could make larger investments to their retirement savings. It is also a means for Edward Jones to grow their assets under management and to drive new clients to Edward Jones advisors.
The resulting simple and fun calculator allows users to see where they could find everyday savings and illustrates how these savings can accumulate over time.
One of the more interesting features of the app is the rotating carousel of icons near the top of the calculator. It was built using Flash and jquery.
The app was created for iPad,iPhone,Android, and BlackBerry devices.
