The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Education Rich Media Online Ad
The Audience are potential students to apply and attend Columbia University School of General Studies.
This school is comprised of a diverse student body, that includes performing artists, self-made Wall Street CEOs, Green Berets, and international transfer students and this is what makes Columbia University School of General Studies unique. Each GS student has a different story, with different qualities, passions, and experiences. Together they share a sense of individuality that defines not only themselves but GS as a remarkable college.
Some of these students are either just beginning their undergraduate educations or resuming them after a break from school. They�ve had careers, served in the military, raised families, and lead rewarding lives. Obtaining an Ivy League college education is their next milestone. These students� life experiences are what brought them to GS and deciding to attend GS was the beginning of the next part of their story.
The full campaign features 4 different students from GS. This banner�s student represents a Transfer Student that made her way to the US from Tel Aviv. To build the messaging, we interviewed each student and photographed personal belongings that visually represented their story. We wanted to create a creative platform that felt personal and represented the students� individuality and the passion, drive, strength and determination that are innate in each of them.
Contributors:
| Creative Director: | Ted Kirschner |
| Associate Creative Director: | Jessica Benoit |
| Copywriter: | Colin Connor |
| Interactive Programmer: | Peter Zubek |
TMP WORLDWIDE
Location: United States
About the Agency:
We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.