The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Ad
Market opportunities are all over. In a mobile world, investors and traders are equipped with cutting edge mobile platforms to take advantage of the latest market news and are able to take action wherever they are. As the leader in mobile trading, TD Ameritrade empowers investors and traders of all experience levels to consider unique opportunities with Snapstock, a feature within the company's Mobile App. By snapping a picture of a product bar code, users can instantly pull up its stock information, and even trade in the moment.
In order to introduce novice and active investors to this new and powerful tool, we created flash banners leaning on the use of real PepsiCo products to illustrate that everyday products can potentially inform their next trading move. The resulting digital campaign encouraged investors to be inquisitive with their financial endeavors and consider that every market can be turned into a stock market with the help of an integrated tool.
Contributors:
| VP- Brand Marketing & Communications: | Denise Karkos |
| Group Manager- Digital Advertising: | Francie Staub |
| Project Manager- Digital Advertising: | Joanne Kim |
| Co-Chairman/Co-founder: | Jeff Goodby |
| Executive Creative Director/Associate Partner: | Rick Condos |
| Creative Director: | Anders Gustafsson |
| Art Director: | Pier Madonia, Enrique Camacho |
| Copywriter: | Michael White |
| Production: | Michael Phillips, Katy Hill |
| Strategy: | Aaron Wiggan, Ralph Paone |
GOODBY, SILVERSTEIN & PARTNERS
Location: USA