For the 2012 Olympics, TD Ameritrade endorsed five athletes on their journey to London. Our task was to tell a larger story about the brand, a story about guidance, support and �help along the way.�
Rather than simply showing the help, we invited the entire country to support the athletes by using their personal Twitter handles in all our ads. Across broadcast television, banners and YouTube, TD Ameritrade offered up genuine support for our athletes�all from real fans, in real time.
