At the end of the Froot Loops TV spot, the Sooper Looper snake tangled Toucan Sam in his coils. Can Toucan Sam escape and save the Froot Loops? Kids (ages 6-8) decide what happens next on FrootLoops.com. This online ad takes full advantage of the long, narrow 160 x 600 ad space to show the cliffhanger moment of Toucan Sam in the snake�s coils and lets kids know that they can decide how the story ends. The coiling action of the snake and the clear call to action make this banner a fun, exciting segue into the featured story-telling activity.