NOTE: This work was created for viewing on a mobile device. For the purposes of judging, it may be viewed on a desktop computer, but to see the work as a consumer would have seen it, mobile viewing is recommended. Also, you will have to enter an email address to see the game/promotion (but any fake email address is fine to use.)
Heinz wanted to teach an audience of fast food customers about the benefits of their new Dip & Squeeze ketchup packaging. Wendy�s wanted their customers to know that they�re committed to delivering a better dining experience than other fast food chains. The brands came together for Dip & Squeeze & Win. The promotion included a QR code on Wendy�s French fry packages that, when scanned with a mobile phone, took users to a co-branded website. At the site, users played a fun, simple �game� (first choose whether you�re a �Dipper� or a �Squeezer,� then choose one of the three ketchup packages) for a chance to instantly win gift cards and be eligible for a $100,000 grand prize sweepstakes. Whether they won or got the �sorry, try again� message, they were then encouraged to spread the word about the promotion in their social spaces and were presented with some additional product information about Heinz Dip & Squeeze Ketchup.
