Best Education Online Video

AFIMAC developed a video that simulated an active shooter incident to utilize in a full workplace violence educational course. The full course is available in an online format, but this teaser video ad was utilized for marketing the course. As with AFIMAC’s other online courses, this ‘Workplace Violence - Active Shooter Incident’ course would cost to enroll, but after several tragedies involving mass shooters, AFIMAC decided to provide the teaser video with additional survival tips to the public on social media and also offer the full online course to businesses free of charge.

The marketing campaign had significant returns (e.g. featured in print and online news, over 2,000 YouTube views in 3 weeks, increased website traffic by 15%, and new clients inquiring as to AFIMAC’s other services). As well, hundreds of corporations and individuals registered to take the full online course over the first few weeks.

The final external budget to create the simulated shooter and training video was under $2,000. The VP of Marketing wrote and directed the mini-movie and the Graphic Designer handled all the video editing and special effects. Internal staff, friends and family were used as volunteered extras, and prop guns from James Bond movies that were on display in the AFIMAC lobby were used. The majority of the budget was for the five paid professional/student actors and a video camera.

Contributors:

VP Marketing:	Stephen Anderson
Graphic Designer:	Minh Trinh
VP Training:	Rob Shuster

AFIMAC

Website: www.afimacglobal.com

Location: Canada

About the Agency:

AFIMAC Global is a leader in the provision of comprehensive corporate security and contingency planning services through North and South America and also offers global services. Its diverse capabilities include executive protection, labor dispute planning & response, cargo security & escorts, disaster & emergency response, physical and online training, workplace violence assessment & response. With a distinguished management team and highly skilled personnel, AFIMAC Global is well known for its high quality service delivery and immediate responsiveness. www.afimacglobal.com