The Challenge
Orville Redenbacher�s introduced a new TV campaign in 2012 that featured an atmospheric and whimsical view of the company behind the brand. These short, entertaining vignettes elevated the overall Orville brand equity, but spent little time on the products� benefits. The brand challenged us to create a benefit-focused banner campaign that also incorporated and extended the new Orville HQ campaign.
The Solution
Meet Orville Redenbacher�s �Banner Employee.� His job? To hang out inside his banner-sized office and tell iMedia viewers all about Orville popcorn�s many flavors, its Pop Up Bowl innovation, and the fact that all Orville popcorn is 100% whole grain. It was essential to create a look consistent with the rest of the campaign. So we built sets to actual banner-size specs, shot our actor on green screen, and then digitally composited the look and feel of the Orville Headquarter TV spots.
