The Challenge
The summer grilling season is key to Hebrew National�s success, and the brand needed a way to remind consumers why 100% pure kosher beef is worth the price premium. For consumers, the summer of 2012 was all about the London Olympics. So how coiuld Hebrew National grab consumers� attention by capitalizing on this seasonal cultural trend?
The Solution
By demonstrating the medal-worthy quality of Hebrew National beef franks, of course. With an entertaining iMedia execution created outside of the national brand campaign, the product�s premium quality was brought to life as our hero raised the bar for Hebrew hot dog superiority. The final execution was a combination of video and stop-motion photography blended together into a compelling demonstration of our beef frank�s superior taste and quality.
