The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Healthcare Provider Rich Media Online Ad
Virtuwell is a viable, efficient alternative to the traditional clinic experience and provides a new way to deal with common medical conditions such as bronchitis, allergies and strep, among a host of others. Rather than making a trip to the doctor, virtuwell users can get an online diagnosis and a prescription delivered electronically to a local pharmacy within 30 minutes or less. It saves time and money for consumers.
Our challenge was to increase awareness of virtuwell.com and persuade skeptical consumers to try it when they get sick. To do this, we knew that we had to communicate the core benefits of virtuwell as simply as possible and make the product seem so enticingly simple that consumers would give it a try the next time they are sick. One of the way we reached consumers was with this online rich media banner that "exposes" them to germs that could trigger a common ailment. The "Sneeze" page takeover was an unexpected and fun way to start the conversation about virtuwell. View banner here: http://prestonkelly.com/work/sneeze-takeover/
Contributors:
| Terry Thomas, Associate Creative Director : | |
| Anne Taylor, Associate Creative Director, Preston Kelly: | |
| Peter Tressel, VP, Creative Director, Preston Kelly: | |
| Mark Jenson, VP, Account Director, Preston Kelly: | |
| Meghan Jensen, Producer, Preston Kelly: | |
| Laura Linn, Account Supervisor, Preston Kelly: | |
| Kevin Palattao, VP - Patient Care Services, HealthPartners and virtuwell.com: | |
| Donna Swartz, Director - Advertising and Creative Services, HealthPartners: | |
PRESTON KELLY
Website: www.prestonkelly.com
Location: United States
About the Agency:
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients, which spans the financial services, healthcare, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming categories. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly won top honors in the 2011 The Art and Technique of the American Commercial Show, sponsored by the Association of Independent Commercial Producers. The agency also earned recognition for Integrated Campaign of the Year in the 2010 Radio Mercury Awards. In the last six years, the agency has won several Effies—a top marketing award that champions outstanding results. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit www.prestonkelly.com, become a fan on Facebook at www.facebook.com/prestonkellyagency or join the conversation on Twitter at www.twitter.com/prestonkelly. You can also read our musings on the latest trends in advertising at http://iconicideas.tumblr.com/.