The audience for the campaign was adults 25+ within the Cincinnati, OH DMA.
The goal of the campaign was to launch the new Physicians network of doctors and services, create awareness and help people find a doctor for their healthcare needs.
BRAND POPULACE
Location: United States
About the Agency:
Brand Populace, a Cincinnati-based digital marketing company, partners with brands to make compelling connections with people. Along with solid marketing strategy, passionate creative and the latest technology, the company specializes in digital marketing, digital media planning and buying, creative, design and development, social media, mobile, gamification, and measurement and analytics.