The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Video
Project Overview:
Faction produced on behalf of Trust Company of America a video demo of their Liberty application, Trust�s newest technology offering. The Liberty application is the first of its kind in the industry; a fully mobile investor representative site that transforms the way investors and advisors do business. The video sought to provide registered investment advisors with a functional tutorial through visual animations and voice over to highlight the benefits of the application.
Objectives:
� Display the progressive technology that Trust champions by presenting it in an equally dynamic and engaging video
� Increase brand perception and affinity for Trust Company of America
� Increase sales of the Trust Company of America platform and services
Target Audience:
Registered Investment Advisors � the below represents the ideal consumer for Trust Company of America
� Average account size valued at under $250,000 to $1 million
� Active traders
� Frequent users of models
� Average of six to ten soliciting firms
Strategy:
We created a video that clearly and concisely showcases the scope of the Liberty application, its accessibility, and its ability to be branded specific to an RIA�s firm so as to increase the knowledge and interest in downloading the Liberty application and potentially repackaging the tool to be reflective of the RIA�s brand.
Creative:
The video utilized Trust Company of America�s current brand and was reflective of the progressive technology it was intended to capture. Time-lapse photography of the Colorado sky framed visuals as users were taken through the application. A hovering light highlighted specific areas of note when it was applicable. Subdued, modern, and impactful.
Results:
This video is the first step in Trust continuing to further familiarize and expose consumers to their products and offerings. Video demos akin to this one are expected to be a focal point of Trust�s new website scheduled to launch in Spring of 2013.
Experience it at: http://vimeo.com/50320907
Contributors:
FACTION MEDIA
Location: United States