The primary target audience for BaylorHealth.com is residents in a 12-county area of North Texas including the Dallas-Fort Worth metroplex and the surrounding region. Information for physicians or clinical professionals is located on a separate site.
The purpose of BaylorHealth.com is to drive consumers to Baylor Health Care System programs and services by providing them with clear, easy-to-use information on topics including: health and wellness; physicians on the medical staff; disease-specific services and treatment options; facilities and locations; and the overall mission of Baylor Health Care System. BaylorHealth.com also focuses on positioning Baylor Health Care System as a leader in health care services, education, community service and clinical research.
