Best Entertainment Interactive Application

Flip.to is a unique, highly effective marketing solution that lets you tap into the social networks of your guests, turning them into active and engaged brand advocates. By simply incentivizing your guests to share their stay with their social networks, we help hotels broaden their marketing reach and address the four most important pillars of social marketing:

• Engage – Open the closed loop of traditional social marketing by turning your future customers into your brand advocates. You can track the customers with the broadest reach and use their power to create a more personal feel to the booking process.

• Convert – Use testimonials from your brand advocates to convert undecided visitors to your website. Positive comments can rotate on your home page attached to a specific offer. This will help encourage visitors to return when they have definite travel dates.

• Grow – Capture more quality travelers for your marketing database. One client has 14% of their bookers accept an offer which allows them to market to 450,000 people per month.

• Track – Real time ROI (Return on Investment) and ROE (Return on Engagement) tracking for each campaign and hotel.

Monthly, the average 200-room hotel engages 15-20% of the guests that book on their site. They will reach 70,000 new connections. 1,200 additional people will visit their site each month and 15-20 room nights will book each month.

Contributors:

CEO:	Brian Kent
CTO:	Gil Shabat
President:	Edward St. Onge
VP, Global Sales Strategy:	Kristi White

FLIP.TO

Location: United States

About the Agency:

Our mission is to help hotels earn new guests. Flip.to is a platform designed to reach travelers around the world in a natural, trusted way to boost brand awareness and have a significant, measurable impact on a hotel's bottom line.