The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Investor Relations Website
VLOV Inc. is a China-based fashion/apparel company recently trading on a U.S. stock exchange. CDMG created www.CovertProfits.com as part of a strategic approach to attract new investors to VLOV Inc. This strategy included the use of a well-known third-party investment newsletter writer who provided a detailed description of the benefits of VLOV in the guise of a newsletter solicitation. In this way there were two goals at work. First, and the most important goal, was bringing the VLOV �story� directly to investors in order to increase the number of shareholders, generate buzz for the stock, maximize trading volume, and ultimately increase the stock price. The second goal was to create interest in the newsletter and generate subscriptions. Together, these strategies worked to get the audience of long-term investors excited about the stock and the newsletter. Finally, CovertProfits.com was designed to achieve maximum response through an easy and intuitive design and strong direct response copy.
Contributors:
| Creative Director: | Brad Petersen |
| Copywriter: | Diego Chavez |
| Designer: | Lynn Chen |
CREATIVE DIRECT MARKETING AGENCY
Location: USA
About the Agency:
CREATIVE DIRECT MARKETING GROUP (CDMG) is a full-service direct marketing agency with one goal in mind: increasing your response and profits through accountable advertising. For more than 35 years, we’ve helped turn entrepreneurial start-ups into large companies…and large companies into multibillion-dollar sellers. Through 7 recessions, 2 inflationary periods, as well as times of economic prosperity, CDMG has consistently achieved breakthrough response rates for our clients. How do we do it? By combining the science of direct response copy with the creativity of effective direct response design. The end result is a targeted campaign that gets results. Our campaigns are also integrated if necessary, meaning your product or service can be dynamically cross-promoted through several media. Our specialties include: • Direct mail packages • E-commerce websites • High-response postal and email lists • Email marketing • Search engine optimization • Internet landing pages, including microsites and corporate webpages • Paid search advertising • Radio and TV campaigns • Infomercials • Banner ads • Viral videos • Catalogs • And much more…