RED was challenged to create a digital ad campaign to support the 2012 college football season on ESPN. After defining the creative direction of the digital campaign we built a robust content development system and admin tool that generates custom 3D/rich-media ads on the fly. This system allows the administrator to follow the overall campaign direction and create a series of ads with various teams, rankings, game times, networks, sponsors, and conference affiliations along with unique click-through destinations to promote the many college football games airing each week.
RED INTERACTIVE AGENCY
Location: USA
About the Agency:
RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands.
We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.
