The campaign began with a hilarious array of progressive banner ads. The initial focus was on building awareness with a focus on the humor, cast and filmmakers with a small extra push to drive users to the growing social campaign that was building on Facebook, Twitter and Tubmlr. The ads in the final week and after release focused on the critical acclaim and success of the movie.
During the week of release we also launched a number of site takeovers featuring eye-catching and often inappropriate animations featuring everyone's favorite furry superstar.
All over the web viewers got to see Ted tag sites with graffiti, break the Onion's homepage, get chased by a beer keg and get stumbling drunk then hump a video player. Along with driving to ticket sales, these larger units also offered up content like TV Spots, the green band and red band trailers and encouraged viewers to "party with ted" in the increasingly popular "My Wild Night With Ted" Facebook app.
