Best Advertising Integrated Ad Campaign, Best Consumer Goods Integrated Ad Campaign, Best Design Integrated Ad Campaign, Best Events Integrated Ad Campaign

To digitally relaunch Krylon’s core brand of spray paint: Krylon ColorMaster, we took on the world’s toughest “how-to” project: a 24 hour, interactive, live-streaming DIY challenge.

On June 28 and 29, Jeff Devlin, licensed contractor and host of DIY Network's "I Hate My Bath" tackled the impossible: completing 24 projects in just 24 hours. From house numbers to dog houses, he proved that all cans of aerosol paint are not the same and that no task is too much for the power of Krylon ColorMaster.

We live streamed the event into our microsite and directly into rich media ad units all across the web. This essentially gave viewers a free ticket to the show without forcing them to leave the sites they were on.

Contributors:

Creative Director:	Jamie Venorsky
Art Director:	Brian Roach
Copywriter:	Anthony Pichotta
VP/Producer:	Nikki Di Franco
VP/Mgmt. Supervisor:	Kara Gildone
Account Sup.:	Nikki Molina
Exec. Digital producer:	Jason Hutchison
Digital Producer:	Julie Duffey
Account Supervisor/Social Media Strategist:	Amber Zent
Video Production Co:	Brian Glazen

MARCUS THOMAS LLC

Website: www.marcusthomasllc.com

Location: United States

About the Agency:

Marcus Thomas grew up like most agencies – strongly rooted in brand-building principles. We have a firm grasp on how the four Ps of marketing affect a company’s bottom line. We’re schooled in marketing strategy and consumer insights. What makes this agency different is that we saw a long time ago that a brand cannot be wholly owned and managed. Or picked up and protected from the outside world. It never could. In the mid 1990s, that awareness drove us to see how digital strategies and technologies might impact a brand and its constituencies. So we grew our digital DNA. We hired digital natives. We made sure everyone in the agency had a POV on emerging technologies, platforms and social media. And we built a development team that is unmatched by agencies of our size. Today, Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams into four communities of practice: CPG, B2B, Home & Garden and Professional Services. But we’re not overly rigid. We’ve learned to get out of the way and let the magic happen. Marcus Thomas is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946, and Ira Thomas Associates, founded in Youngstown in 1937. DigiKnow, a pioneering digital marketing and technology firm in Cleveland and Buenos Aires, joined Marcus Thomas in 2011. Think creatively. Risk intelligently. Work passionately. Makes a great t-shirt, but it also happens to be our vision statement. We live to find new ways to solve problems.