Best Education Website

McGraw-Hill Learning Solutions called on Conversation to create a cohesive and strategic brand mission that highlighted MHLS�s strong capabilities and positioned the brand as a leader in the evolving education landscape. In addition, Conversation was asked to develop a messaging architecture that showcased the new brand position and aligned with each of MHLS�s targeted audience segments.

While the site�s sleek design is meant to attract visitors, the site itself attempts to reinforce the transition of the McGraw-Hill name from its strong association as a traditional textbook publisher to a customized digital content and solutions company.

The site was designed with unique navigation to provide a simplified web experience that is engaging and personalized for each user. This navigation immerses users in a digital experience, as they navigate content within a 3D space. In addition, an entire section of the site is designed for users to �create their own adventure� based on their needs and goals, providing each with the highest possible value.

Ultimately, the goal of the McGraw-Hill Learning Solutions website was and is to educate course instructors, academic administrators and technology offers about the wide array of customizable tools and in-depth services MHLS offers.

Contributors:

Founder:	Frank O'Brien
Account Executive:	Allison Klein
Design Director:	David Orellana
Director of Client Services:	Kristen Link
Developer:	Shaun Persad
Managing Director:	Mimi Lin

CONVERSATION

Location: USA