Carebox was designed out of a desire to lend voices to the support network of anyone going through a hardship. From a patient sitting in an infusion chair to a bed-ridden teenager with a broken leg, CareBox creates a bridge of warm greetings and joy between friends, family, and those who need a reminder of their strength. Once created, it becomes a playlist of messages that is gifted to the recipient in need. Users sign in through Facebook and are able to invite their friends and families to participate. Each box is private in order to emphasize the personal connection between one person and the receiver. When the gifting date comes, the receiver is presented with a playlist of best wishes, hope, and encouragement that will help them through the healing process. The idea showcases how innovative solutions are developed by integrating different technologies and social media to deliver value to patients.
Contributors:
Design Director: | Kristi Kamei |
Project Manager: | Mika Nagashima |
Senior Art Director: | Rusty Yunusov |
Labs Manager Idea Services: | Brooke Briggs |
PALIO+IGNITE
Location: USA
About the Agency:
Palio+Ignite is an advertising agency revolutionizing healthcare and pharmaceutical marketing by leveraging the art+science of today with the technology+imagination of tomorrow.