Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world�s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. Accenture�s target audience is the upper echelon of the corporate world. Key decision makers who are responsible for hiring consultants and approved large scale engagements typically reside in the executive levels of large organizations -- the �C-Suite� defined as the CEO, CFO, CIO, CMO and other strategic function heads.
As the brand has evolved and matured, Accenture�s objective has shifted to move beyond just awareness to drive buyer consideration. In November 2011, Accenture launched the next chapter in the history of its celebrated brand. Recognized as a pioneer in B2B marketing with a long track record for disrupting convention in the category by taking a consumer brand approach to marketing, Accenture continues its legacy for innovation, breaking new ground and setting new standards. Accenture�s new integrated global brand campaign takes its positioning to the next level by demonstrating the full depth and breadth of the company�s capabilities and by focusing on the value Accenture creates for its clients. With its bold new campaign, once again Accenture disrupts convention and stands out in the crowded B2B space.
