The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Sports Mobile Application
The X Games are watched by millions. But only a few viewers are skating, snowboarding, and action sports experts. Which means that�to casual fans�the trick names called out during a run might as well be a foreign language. Our challenge: decode the tricks of X Games so that casual sports fans could understand what they were watching and become bigger fans. We created Trick Track, a feature of the new XGames.com and X Games apps which uses real-time data and 3D models to display an athlete�s run as it happens�listing tricks by name and giving fans a simple explanation of what they actually mean. Trick Track appeared on the new XGames.com and X Games apps, helping raise site visits by 72%, page views by 99%, and time spent by 57%�and opening the door for casual viewers to actually understand why X Games athletes are so incredible.
Contributors:
| Worldwide Chief Creative Officer: | Gaston Legorburu |
| VP Global Brand Strategy: | Darren McColl |
| North America Chief Creative Officer: | Gary Koepke |
| Executive Creative Director: | Juan Morales |
| Creative Directors: | Andrew Goldstein, James Allen, Eddie Gomez |
| Associate Creative Directors: | Alex Martinez, Valter Klug, Cass Crockatt, Lance Garcia |
| Senior Designers: | Hugo Broche, Mauricio Carrasco, Francis Ferrazza |
| Art Director: | Andres Betancur |
| Information Architect: | Monica Cleves |
| Sr. Manager Interactive Program Management: | Flavio Sonis |
SAPIENTNITRO
Location: USA