In September of 2013, respected neurologist and nutritionist Dr. David Perlmutter was set to release Grain Brain, his first national book launch. His publisher, Little, Brown and Company, knew Dr. Perlmutter was well-respected in the field, but had little awareness outside the medical community. Little, Brown sought out our firm to help turn Dr. Perlmutter from a leader in his niche to a nationally recognized voice on brain health and nutrition. Our mission: to make Grain Brain #1, and build a platform for Dr. Perlmutter to launch future projects from.
Speaking to a large audience (everyone is afflicted with gluten sensitivity), but primarily focusing on women aged 34-65, we oriented our campaign around building a grain/gluten-free support group. If we could turn out social platforms into community message boards, then we would drive awareness of Dr. Perlmutter well beyond what could be done with a sales-first approach.
