Overview
There�s a festival for Quilting you say? Yes. Yes there is. Why? Because there are over 21.3 million active quilters in the US who spend almost $4 Billion a year on quilt supplies. They�re thirsty for more � more quilting tips, classes, patterns and techniques � and they love to meet and kibitz with other quilters. Pigeon Forge�s annual �A Mountain Quiltfest� in March draws over 1,000 of these quilters every year � and it�s only growing bigger.
Goals
Remind past attendees to sign up for this year�s Quiltfest. Encourage pass-along to friends and family.
Results
We run an annual campaign too, but this basic one-off email was really effective. We sent to all of 1,067 very qualified, targeted quilters who had already been to a Quiltfest event and given us their email. Pass along was huge, shown by a whopping 285.47% open rate. Click thru rate was 38.15%. Most importantly, 98% of Quiltfest classes filled up within 4 days of sending this email.