The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Software Online Newsletter Campaign
In the beginning of 2013, Snowbound Software launched The SnowHUB, a new quarterly company newsletter featuring a variety of unique media content. One such feature is an in-depth eBook included in each edition. The eBook discusses relevant document viewing trends, such as �Best Case Scenario: Document Viewers enhance Case Management��the topic of the most recent eBook. The product spotlight is another important aspect of the newsletter. Recently, the spotlight featured a video showcasing Snowbound�s premiere flagship product: VirtualViewer HTML5. In addition, each newsletter features a blog post from Snowbound president & CEO, Simon Weiczner, providing Simon�s insight into current document viewing and content management news and trends. Of course, no SnowHUB edition would be complete without The Misadventures of Lenny & Poe, a quirky comic strip that follows the misadventures of a polar bear named Lenny and a penguin named Poe. The comic strip is created in-house at Snowbound and satirizes everyday issues facing document viewing and conversion professionals.
Since introducing the new newsletter, Snowbound has seen its opt-in rate increase by 82 percent. Likewise, engagement has skyrocketed over the past year, with Snowbound seeing a 222 percent increase in newsletter clicks and downloads. Each SnowHUB newsletter is now distributed to over 20,000 individuals.
Contributors:
| Director of Marketing: | Jody Spencer |
| Manager of Creative Services: | Cameron MacKenzie |
| President & CEO: | Simon Wieczner |
| eMarketing/SEO Copywriter: | Peter Overzet |
SNOWBOUND SOFTWARE
Location: United States